The business world is a part of the transformation process the world goes through. Designing the future by solely analyzing spreadsheets is now history. We need to predict the future with what we have learned from the past. Social and economic systems interact with each other more than ever before, and that signals a new era. 2021 indicates this new era with the global pandemic, global inflation, fluctuations in commodity prices and freight rates, and advantages and disadvantages in business lines. Social impact has importance not only in sustainability but also in recognizing new opportunities.<\/p>\n\n\n\n
Providing financial support and resources to the Turkish Red Crescent\u2019s relief activities, our different business lines within the K\u0131z\u0131lay Investment ecosystem have acknowledged the advantages of this new era. In this context, the Turkish Red Crescent invests by focusing on activities with a social impact value. It has always been the leader in social impact activities in related fields; it has helped develop T\u00fcrkiye\u2019s industry. For instance, the Turkish Red Crescent has been on the frontline with initiatives, including a gas mask factory, tent production workshops, and the production and import of pharmaceuticals and medical supplies. In terms of the activities and benefits of the elements of the \u201cK\u0131z\u0131lay Investment\u201d ecosystem, the following matters stand out:<\/p>\n\n\n\n
K\u0131z\u0131lay Beverage<\/strong><\/p>\n\n\n\n Being the flagship brand of the \u201cK\u0131z\u0131lay Investmen,t\u201d \u201cK\u0131z\u0131lay Beverage\u201d continued rising in the market in terms of production volume and brand equity. The volume of 1 billion bottles of production volume before 2021 reached 1.5 billion at the end of 2021. As a result of R&D activities on disaster foods and beverages, K\u0131z\u0131lay Beverage patented \u201ca food product to be used as a nutrient during a disaster and nutrition management,\u201d \u201ca powder composition to be used as disaster nutrition and its management\u201d and \u201ca disaster beverage.\u201d These advancements demonstrate how it deserves to be labelled as a \u201cflagship brand,\u201d which also means providing more resources and more sustainable resources for the Turkish Red Crescent\u2019s relief activities.<\/p>\n\n\n\n K\u0131z\u0131lay Health<\/strong><\/p>\n\n\n\n Another element of the \u201cK\u0131z\u0131lay Investment\u201d ecosystem is \u201cK\u0131z\u0131lay Health,\u201d which belongs neither to the public nor the private sector. \u201cK\u0131z\u0131lay Health\u201d increased its efforts for sustainable health services. It maintains the Turkish Red Crescent\u2019s commitment to helping society by providing home and workplace health services. It continues to fulfil its public service responsibilities while contributing to the relief activities of the institution by adopting a sustainable model. It serves as a reliable alternative not only in health services but also in high-quality elderly care services. In addition, \u201cK\u0131z\u0131lay Health\u201d creates and provides training programs on home care service skills, as well as pre-service and in-service training programs to contribute to the development of its personnel.<\/p>\n\n\n\n K\u0131z\u0131lay Logistics<\/strong><\/p>\n\n\n\n Another element of the Investment ecosystem is \u201cK\u0131z\u0131lay Logistics,\u201d which gained popularity on a national and international level and shared its experience with the humanitarian sector and the entire world. Thanks to its cooperation with the private sector, K\u0131z\u0131lay Logistics improved its disaster response capacity and took firm steps towards green logistics through more effective work procedures. It took meaningful steps to find solutions to the problems of the sector and to contribute to it with the International Disaster and Humanitarian Aid Congress, which was planned out in 2021 and held between 9-11 February 2022. Following the convention with the IFRC, K\u0131z\u0131lay Logistics declared its intention to be a reliable logistics partner for T\u00fcrkiye and other countries. As a result of this convention, we will see \u201cK\u0131z\u0131lay Logistics\u201d as a critical logistics solution generator for humanitarian aid products and services for the world. This convention was one of the most significant advancements in 2021, as it would create sustainable and continuous resources for humanitarian aid through the Turkish Red Crescent\u2019s activities regarding disasters and emergencies, and would help T\u00fcrkiye become a hub for disaster and humanitarian aid logistics.<\/p>\n\n\n\n K\u0131z\u0131lay Tent and Textile, K\u0131z\u0131lay System Building<\/strong><\/p>\n\n\n\n Two members of the K\u0131z\u0131lay Investment ecosystem, K\u0131z\u0131lay Tent and Textile and K\u0131z\u0131lay System Building took firm steps towards becoming global suppliers with the conventions they signed with the UN and IFRC. K\u0131z\u0131lay Tent and K\u0131z\u0131lay System Building became definite members of the partners of the sector with these conventions, which are about shelter systems for disasters and humanitarian aid. Other Red Crescent and Red Cross Societies, along with the UN and IFRC, will be a service field of K\u0131z\u0131lay Investment.<\/p>\n\n\n\n K\u0131z\u0131lay Asset Management and K\u0131z\u0131lay Impact Investment<\/strong><\/p>\n\n\n\n 2021 was a year in which social impact influenced outside T\u00fcrkiye. \u201cK\u0131z\u0131lay Asset Management\u201d and \u201cK\u0131z\u0131lay Impact Management\u201d developed medium-term projects in their fields to turn \u201cK\u0131z\u0131lay Yat\u0131r\u0131m\u201d into the humanitarian aid center of the world. \u201cK\u0131z\u0131lay Impact Management\u201d projects on developing value chain elements to create livelihood are especially significant regarding the activities to eliminate poverty.<\/p>\n\n\n\n K\u0131z\u0131lay Culture & Arts<\/strong><\/p>\n\n\n\n \u201cK\u0131z\u0131lay Culture & Arts\u201d (KKS) continued the preparation processes of nearly a hundred publications in cooperation with the Turkish Red Crescent Academy. Consisting of publications that will support the Turkish Red Crescent\u2019s activities intended for creating more resilient individuals and society, KKS Yay\u0131nlar\u0131 (KKS Publishing) will make all the difference in the publishing industry. Renda K\u00f6\u015fk\u00fc (Renda Mansion), which belongs to the Turkish Red Crescent Society, has been transformed into a social impact center by KKS in cooperation with the IFRC. KKS continues its activities as a starting point for socially transforming ideas.<\/p>\n\n\n\n Within one year, K\u0131z\u0131lay Investment has achieved tremendous milestones and is allowing us to take new responsibilities. We will continue to contribute to the sustainable future of the Turkish Red Crescent movement. Through our innovative and effective work processes, we will set an example for the world in social impact investment, which is our commitment to the compassion we have had since 1868. As we believe that accountability entails proceeding, reaching goals and objectives in unity, and with a spirit of sharing, we call all K\u0131z\u0131lay sympathizers to acknowledge and support our activities that show our commitment.<\/p>\n\n\n\n <\/p>\n","protected":false},"excerpt":{"rendered":" The business world is a part of the transformation process the world goes through. Designing the future by solely analyzing spreadsheets is now history. We need to predict the future with what we have learned from the past. Social and economic systems interact with each other more than ever before, and that signals a new…<\/p>\n